Semalt: Why Do You Need A Website Analytics Tool?
For many companies, having a (new) website is the goal in itself. Of course, online findability is indispensable in these times. But having a website is just the starting point.
You should have a certain goal: to attract your target group to your website and have something done with the content of your website. This could be, for example: buying something, requesting downloading information, leaving an e-mail address / subscribing to a newsletter or getting as many views as possible for advertisements. How do you know what visitors are doing on your website? With various tools (website analytics) you can measure and therefore influence the behaviour of your visitors. You need a compass - and we can provide it.
That is why it is first important to determine the goal of what you want to achieve on your website. Because without a goal you are like a captain on a ship without a compass. You just act on your gut in the hope of success. If you really want to achieve something, this can also be done very differently. Semalt Agency can give you this compass.
Through this article, we will show you the best analytics tools you certainly need to build and promote your website.
What tools do you really need for your website?
You make a website or have it made by a real web builder. But then you are not ready, in fact; then it starts. Just launching a website is not everything. You want to achieve something with your website, don't you? So you get started with some tools.
However, you don't need to use all tools. We invite you to discover the best tools that will help you in no time. Some of these tools are even free, such as Semalt's "Analytics" tool.
Why are such tools mandatory for you?
Your website has certainly cost you money to set up. If you decide to build it yourself (which is not recommended), it will certainly take a lot of time. On the other hand, if you have it built, it will cost you a lot of money. In both cases, an investment is required. And you would certainly want to recoup that investment, to do other projects.
So, to check if it is successful and to know how you can further improve your website, you must necessarily use some tools. Some of them are really indispensable; others allow you to decide if whether or not to use them.
On the other hand, just remember that no serious work can be done on a website without proper maintenance, monitoring and improvement tools.
To get where you want to go as quickly as possible while achieving the desired result, here are your best options in terms of tools:
- SEO Dedicated Dashboard (DSD)
- Reseller Program
Understanding the meaning of the KPIs
You link the objective you have to KPIs (KPI stands for Critical Performance Indicators). KPIs are measures you use to analyze the performance of a website. Anyone can set a goal. For example, you can say: "I want the number of visitors to the website to grow". That's a goal, but not good enough for KPIs. Because everyone with a website wants a higher number of visitors. You want a clear and concrete goal that you can really get started with. An example of a concrete objective is, for example: "I want to increase sales on my website by 10% in the next quarter". Would you like to know more about what KPIs are and more examples of KPI-focused objectives? Please visit our blog to get more information.
What will you look at based on KPIs? Suppose we take the aforementioned objective: Increase sales by 10% in the next quarter.
What do you want to see as an entrepreneur on your website to achieve this objective? You need information from the visitors to your website to see how you can achieve the objective and what is required for that. With this objective, it is important to consider the following points:
- You need information about daily sales to see how much growth is needed, and of course how to achieve that growth.
- The number of visitors to your website, and the behaviour they display on your website (clicks, heat map).
- The conversion rate of your website. The conversion ratio means the percentage of visitors who proceed to a transaction. By transaction, you can mean a sale, but also, for example, a registration for a newsletter.
So you have to keep an eye on these points, but how do you do that? You need special measuring tools for that. So, to help you better understand the usefulness of the above-mentioned tools, we will explain in more detail the "Analytics" tool from Semalt.
Why do you need Semalt's Analytics tool?
There are many reasons why Semalt's "Analytics" tool is useful for your website. Among the many reasons, here are the main ones:
Control of your site positions
The "Analytics" tool allows you to fully understand the position of your company compared to that of your competitors on the market. Thus, such information allows you to know more precisely, what future actions are to be taken to achieve your goals. Indeed, through such indications, you can know which keywords are being used and many other things.
Control the positions of your competitors
Do you want to know all the details about the position of your competitors? If so, you need Semalt Analytics. To effectively optimize your site's position on search engines, or to be successful with your advertising campaigns or site promotion, you must use the information provided by Semalt Analytics appropriately.
Discovery of new markets
To gain access to new prospects for selling or promoting your brand, the information obtained through Semalt Analytics will be very useful to you.
Indeed, this will allow you to specify the countries or regions in which you can expand your activity.
Provide useful data in PDF and Excel format
Having your data in PDF or Excel format makes your life a lot easier on various presentation occasions. Semalt Analytics offers you this unique opportunity to facilitate any reporting on your brand.
What Semalt Analytics offers you?
Here are a few points of what Semalt Analytics offers you:
- Some suggested keywords
- Some specific keywords
- A thorough examination of your holding company
- Position directory
Semalt Analytics allows you to benefit from all these advantages and many more that will be of great benefit to you. Moreover, what is wonderful is that you can now crawl your website for free just using your site URL.
Through this article, we have just explained at length what you need a website analysis tool for. It is therefore obvious that such tools make your daily life easier and allow you to progress effectively in the construction and development of your brand online.
However, for this to be achieved, you need to use the best tools that have already been proven successful with many web entrepreneurs. And for that, you don't have to look far. The professional Semalt agency has everything you need at your disposal. The good proof is that before starting any action, we offer you free of charge the entire analysis of your website with all the possible details provided in PDF or Excel formats.
Using our expertise and knowledge, we can analyze the website's results for you. We also give suggestions for improving things.
Why is the visitor leaving your website on a given page? We are studying how this happens and of course how it can be changed. Just as a captain needs knowledge and experience at sea with his compass and the stars, sometimes online entrepreneurs need this knowledge and expert experience to make the right choices.
We offer it all to you in just one click. All you have to do is contact us today.
Do you have a question or suggestions? Do not hesitate to leave us comments or to read the customers opinions on our services.